The Different Specialist Areas Digital Agencies Can Focus On

Some digital agencies are a Jack of all trades, meaning they will work with clients in all and every sector. Although the Jack of all trades agencies may be able to get some good results, if you are in a specialist industry, you may wish to work with one that knows it intimately. There are specialist digital marketing agencies for almost every industry, and below are some of them that some agencies prefer to work in and do their best work.

Fast Moving Consumer Goods

Digital marketing for FMCG is a highly competitive area, with many companies trying to achieve the top positions for their keywords in the search engines. There is a wide variety of products that a company in this sector can sell, which can include:

  • Cosmetics
  • Toiletries
  • Packaged Foods
  • Drinks
  • Non-Prescription Drugs
  • Dry Goods

If your company is in this sector and you need help with your digital marketing, look for a reputable agency that works primarily in this sector. They can help you boost your online visibility, brand awareness, and sales.


Insurance is another highly competitive industry, with many companies competing for the top results in the search listings. There are many different types of insurance, such as:

  • Health Insurance
  • Life Insurance
  • Car Insurance
  • Home Insurance
  • Business Insurance
  • Liability Insurance
  • Travel Insurance

With this being such a lucrative industry, competition is fierce, and it can take a lot of investment to get the results you want for your company. To get the most out of your marketing efforts, ensure you select a digital agency to partner with that has extensive experience in this sector to get the best results.

Travel & Leisure

The travel and leisure industries are also highly competitive, and it is littered with large international companies and small independent operations alike. The smaller companies can sometimes struggle to compete with the more significant companies as they do not have the same resources or budget available. However, selecting a digital marketing agency that specialises in the travel sector can help make your budget go further and achieve results beyond your dreams when you work with them.

Whatever industry your company is in, if you need to use the services of a digital agency to assist with your marketing, select one that works exclusively in your industry. They will have a head start already knowing your industry intimately, and they will also have a reasonable understanding of your target audience. Making the correct choice can help you achieve the dreams you have for your business and turn it into a resounding success.

Post Author: Evie Ari