There are few times when you are shopping explicitly for the best garden and home decor that you can find. When those times arrive, you want to know that you are shopping at Keter Group.
Keter Group is based out of Israel, where the company has been making best-in-class affordable home and garden decor out of sustainable resin. Utilizing this upscale material that is accessible at low prices, Keter Group has made a name for itself in a particularly competitive sphere.
Under the guidance and tutelage of new CEO Alejandro Pena, the team has managed to spread its wings into more than 90 different countries while providing sustainable and energy-saving solutions along the way.
Meet Keter Group
Keter Group has considered itself a global leader in the manufacturing, design, and distribution of innovative, high-quality resin products made for leisure, home, and garden markets. Founded in 1948, Keter Group has turned into one of the largest manufacturers of sustainable resin-based household consumer goods on the planet.
Keter Group lives by its motto, “Driven to Invent,” and the fruits of their labor can be seen across 24 manufacturing facilities and 90 countries. Committed to sustainability, the team would release a report in 2020 that underlined the company’s commitment to reducing its overall environmental impact.
Led by CEO Alejandro Pena, the environmental impact report outlined the different goals that Keter had made for reducing greenhouse gas emissions, waste creation, and water consumption. A second report was released in 2021 to continue the company’s efforts.
Four Pillars of Keter Group
While Keter Group didn’t reinvent the wheel with its sustainable resin product series, it did something different and new. Keter lives by the group motto, “We Invent What’s New and What’s Next.”
Alejandro Pena and Keter Group have gone so far as to say that they are designing lifestyle solutions for what customers need today as well as what they might need in the coming years.
As the Managing Director at Keter Group, Eddie Johnson, stated, “Part of our DNA is being entrepreneurial and agile, and I think the original mindset that was brought in with the business was that nothing is impossible. We have done our best to uphold that.”
Johnson went on to add that the next pillar of the business was that it should always reflect the practical use and needs of its consumers. Along this same line of thinking, Keter Group advocates for environmental stewardship and leans on the use of renewable energy wherever and whenever possible.
Johnson went on to add that the continued focus on renewable energy has led to a reduction in greenhouse gas emissions, helping to angle toward Keter’s goals of reducing energy consumption and pollution. These outcomes were further backed up by a report from McKinsey & Company.
